SIRSA: "Desan mein desh Haryana, jit doodh dahi ka khana (Haryanvis are proud of their diet of milk and curd)", the saying seems no longer relevant in Sirsa as sale of liquor has overtaken that of milk here, with booze sales breaking all previous records.
According to information, while milk worth Rs 15 lakh is sold in the district every day, sale proceeds of liquor per day touches Rs 70 lakh. As per government records, there are 35 licensed liquor vends scattered across the district. Shops located in Industrial Area, Rania Bazar, Begu Road, Lalbati Chowk, JJ Colony road, auto market, Shiv Chowk, Barnala road and near bus stand have broken their previous sales records, sources said, adding that Sirsa has 14 English wine shops and 20 countrymade liquor shops.
English wine shops sales are around Rs 44.5 lakh per day while sales of countrymade liquor shops are about Rs 30 lakh per day. This data pertains to licenced wine shops only as illegal trade is also said to be equally whopping.
On the other hand, Vita milk plant produces 3,500 litres of milk, of which only a small quantity is supplied in the city as the balance is sent to other cities for consumption or used for making skimmed milk, they said.
Interestingly, traditional confectioners, who used to be popular among youngsters for their boiled cream milk, have either closed shops or are on the verge of winding up their businesses.
President of Dudh Vikreta Sangh, Tilak Raj, told TOI that members of the sangh supply approximately 46,000 litres of milk every day in the city, whereas Dairy Association president, Gurmail Singh said that 35 milk diaries are situated in the city with cumulative sales of 5,000 litres of milk daily. Thus total sale of milk doesn't cross Rs15 lakh daily in the city.
Rahul Singh, a local liquor contractor, said, "You can see long queues at English wine shops or countrymade liquor shops on any day."
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